Regional wallet app — reactivation without spam
A Bangkok-based wallet team joined Audience Orbit after push campaigns produced diminishing returns. During Cohort Signal Studio’s retention narrative drill, they isolated a “salary-week active / mid-month dormant” pattern that their DAU charts had blurred together.
They rebuilt onboarding prompts for the dormant mid-month cohort only, and paused blasts to already-habit users. Ninety days later, mid-month return rate improved while complaint tickets about notification fatigue declined. Limitation they documented: the model did not generalize to tourist SIMs with irregular top-ups.